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Director of Marketing
Seattle, Washington Contract To Hire Marketing Manager
Director of Marketing
Seattle, WA (Hybrid)
TalentReach is hiring on behalf of a growing consumer healthcare company seeking a highly hands-on, revenue-focused Director of Marketing to lead its growth engine across Paid Media, Sales, Affiliate Marketing, and CRM.
This is not a traditional brand marketing role. The focus is profitable customer acquisition, revenue growth, contribution margin, conversion, and marketing efficiency. A proven track record scaling Direct to Consumer subscription businesses are critical.
Summary
The Director of Marketing will own growth strategy and execution across paid acquisition, direct-response sales, affiliate partnerships, CRM, and lifecycle optimization.
You'll be responsible for turning marketing investment into profitable revenue while managing performance across CAC, LTV, ROAS, contribution margin, conversion, and channel economics.
This role requires a leader who can move comfortably between strategy and execution, manage and develop teams, analyze performance at a detailed level, and make fast, data-driven decisions about where to invest, optimize, and scale.
What You'll Do
What You'll Bring
Required Qualifications
Preferred Qualifications
Key Areas of Ownership
TalentReach is committed to creating an inclusive workplace where everyone has the opportunity to succeed. We celebrate diversity and are proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.
Seattle, WA (Hybrid)
TalentReach is hiring on behalf of a growing consumer healthcare company seeking a highly hands-on, revenue-focused Director of Marketing to lead its growth engine across Paid Media, Sales, Affiliate Marketing, and CRM.
This is not a traditional brand marketing role. The focus is profitable customer acquisition, revenue growth, contribution margin, conversion, and marketing efficiency. A proven track record scaling Direct to Consumer subscription businesses are critical.
Summary
The Director of Marketing will own growth strategy and execution across paid acquisition, direct-response sales, affiliate partnerships, CRM, and lifecycle optimization.
You'll be responsible for turning marketing investment into profitable revenue while managing performance across CAC, LTV, ROAS, contribution margin, conversion, and channel economics.
This role requires a leader who can move comfortably between strategy and execution, manage and develop teams, analyze performance at a detailed level, and make fast, data-driven decisions about where to invest, optimize, and scale.
What You'll Do
- Own the overall growth strategy across customer acquisition, conversion, retention, and monetization
- Develop and execute strategies to drive profitable revenue and contribution margin growth
- Own paid media strategy across Google, Meta, Microsoft, and emerging acquisition channels
- Manage paid media budgets, audience strategies, testing plans, and creative requirements
- Optimize media investment against revenue, CAC, ROAS, LTV, contribution margin, and payback
- Lead internal and external paid media resources
- Own sales strategy, performance, processes, and revenue targets
- Improve lead-to-sale conversion, sales productivity, and overall sales efficiency
- Establish sales KPIs, performance expectations, and compensation structures
- Improve the handoff between marketing, CRM, and Sales
- Own affiliate marketing strategy, partner recruitment, activation, and growth
- Manage affiliate relationships, economics, CAC targets, revenue goals, and contribution margin
- Develop and optimize CRM strategy across the customer and sales lifecycle
- Oversee CRM infrastructure, data quality, lead routing, segmentation, pipelines, and reporting
- Manage and optimize CRM workflows, automations, lead scoring, and integrations
- Improve customer follow-up, conversion, reactivation, and sales efficiency through automation
- Use CRM data to improve attribution, forecasting, and profitability analysis
- Build and manage a structured experimentation roadmap across acquisition, conversion, retention, and monetization
- Identify high-impact growth opportunities, scale successful initiatives, and quickly discontinue underperforming programs
- Establish reporting across revenue, marketing spend, CAC, LTV, ROAS, contribution margin, conversion, and channel performance
- Partner with Finance and Analytics to improve forecasting and investment decisions
- Ensure marketing investments are tied directly to measurable business outcomes
- Build, manage, coach, and develop teams across Paid Media, Sales, Affiliates, and CRM
- Establish clear goals, KPIs, accountability, and operating rhythms across the organization
- Partner with Legal and Compliance to ensure advertising, sales, affiliate, and CRM activities meet applicable requirements
- Build scalable processes that support continued growth in a regulated environment
What You'll Bring
Required Qualifications
- Proven DTC growth leadership experience within a subscription-based business
- Demonstrated track record of scaling revenue while effectively managing CAC and contribution margin
- Significant hands-on experience managing Google and Meta paid media programs and budgets
- Strong understanding of paid acquisition strategy, testing, optimization, attribution, and channel economics
- Experience leading direct-response or performance-driven sales teams
- Experience improving lead-to-sale conversion and sales productivity
- Affiliate marketing and partner growth experience
- Strong CRM management and optimization experience
- Experience with Zoho CRM or a comparable CRM platform
- Experience building and optimizing lead routing, segmentation, pipelines, workflows, automations, and lead scoring
- Strong understanding of subscription economics, including LTV, CAC, ROAS, contribution margin, and payback periods
- Experience building and managing high-performing teams
- Strong analytical and financial skills with the ability to make decisions using dashboards, performance data, and financial metrics
- Experience developing structured testing and experimentation programs
- Ability to connect marketing investment directly to revenue and profitability
- Hands-on leadership style with the ability to move between high-level strategy and detailed execution
- Comfortable operating in a fast-paced, entrepreneurial environment
Preferred Qualifications
- Experience within consumer healthcare, telehealth, health and wellness, or another regulated DTC industry
- Experience scaling a high-growth subscription or membership business
- Experience managing Zoho CRM
- Experience overseeing multiple acquisition channels simultaneously
- Experience working closely with Finance, Analytics, Product, Legal, and Compliance teams
- Experience building or significantly scaling a growth organization
Key Areas of Ownership
- Revenue and contribution margin growth
- Paid media strategy and budget allocation
- Sales performance and conversion
- Affiliate channel growth
- CRM strategy and optimization
- Channel economics and performance targets
- Marketing and sales reporting
- Growth experimentation
- Team structure and performance
- Quarterly and annual growth planning
TalentReach is committed to creating an inclusive workplace where everyone has the opportunity to succeed. We celebrate diversity and are proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.